Deal For: Kansas City

About Saveology

Saveology,a Performance-Based Media Outlet, is revolutionizing the daily deal space. At Saveology, we pride ourselves on bringing a large spectrum of high quality offers at deep discounts, with both national deals and local deals in 42 markets. Our offers have ranged from movie tickets and batteries to vacation packages and car leases. Understanding that businesses have been unhappy with the standard daily deal design, Saveology’s solution presents a business model that ensures everyone’s satisfaction, including giving merchants a larger percentage of deal proceeds upon purchase, a larger revenue share, a lead generation program, a coupon generator, and access to millions of people to broaden brand awareness.

Saveology was founded by entrepreneurs Benzion Aboud and Reid Shapiro. The company, originally started in 1996 was rebranded as Saveology in 2008. Beyond the daily deal business, which launched in early 2011, our primary focus has been direct-to-consumer marketing, where we currently reach 4.5 million people per month via the company’s network of websites and direct email marketing. Saveology employs more than 1,000 people in the U.S., and operates three state-of-the art sales centers in Utah, New Jersey and Florida, providing best-in-class customer service to its corporate and consumer clients. With our innovative marketing and utilization of the latest technology, Saveology truly is “the science of saving a whole bunch of coin.”

Meet the team that’s perfected our formula for success:

Benny Aboud

CEO of Saveology

A life-long entrepreneur, Benzion Aboud brings over 20 years of experience as a retailer of multi-channel marketing of consumer products and services to his Saveology© brand. Launched in 2008, this website lets consumers comparison shop and buy home services including cable, satellite television, internet, phone service, home security and warranties, moving services, technical support, and various financial and insurance products, among others. The company employs over 900 people in three state-of-the-art facilities in South Florida, New Jersey and Utah, and handles more than 450,000 calls and 250,000 sales each month.

Michael W. Wallace

Executive Vice President & Chief Financial Officer

Mr. Wallace has spent 20 years as a financial executive in both public and private companies, as well as beginning his career in Public Accounting. Prior to joining, Mr. Wallace was the Senior Vice President and Chief Financial Officer of several private companies engaged in various industries including software development for the call center market, direct marketing, and medical diagnostic services. Mr. Wallace is a licensed Certified Public Accountant.

During the years 2003 and 2004, Mr. Wallace was appointed as an Assistant Chief Accountant in the Securities and Exchange Commission's Division of Enforcement and member of the Commission’s Financial Fraud Task Force in Washington D.C. From 1997 to 2000, Mr. Wallace was Senior Vice President and Chief Financial Officer of Kellstrom Industries Inc., then a publicly traded company on the NASDAQ, operating in the aerospace services sector. Following graduating from the University of Notre Dame, Mr. Wallace began his career at KPMG LLP in the Firm's assurance practice, ultimately leaving the Firm as a Senior Manager.

Reid Shapiro

Executive Vice President

After graduating from Yeshiva Universitiy in New York, Reid Shapiro began a partnership with Benzion Aboud. Mr. Shapiro became a co-founder of Elephant Group, Inc., which began from an idea of a small cart in a mall. He grew the company into a major player in the retail circuit and oversaw 120 AT&T (Formerly Cingular) Wireless Store retail operations. When Saveology came into inception during late 2008, Reid made it his responsibility to have his Sales, Customer Service and Operations team, with more than 1,000 employees, operating at the highest caliber.

The company’s sales centers grew exponentially under his leadership as he pioneered Saveology’s own Tech Support Service. He brings an intense and irreplaceable energy with him every day to work and expects the same from his fellow executives. Mr. Shapiro’s innovativeness and confidence is what has brought him to sit on several Boards of Directors, including SSE/Florida Panthers Blueprint Advisory Board. Known through the office as the “Chief Rain Maker,” his newest frontier is digital marketing and social media. Since “entrepreneurship” runs through his veins Reid continues to open new doors and set new goals for himself and Saveology. Reid Shapiro is truly a leader to be followed and no challenge goes unmet with him on the team.

Joseph Bamira

PhD, Vice Chairman

Dr. Bamira brings 30+ years of financial experience to the organization. Prior to joining Elephant Group, Inc., Dr. Bamira served as President of Nicoma Industries where he designed and implemented policies and procedures, financial structures, and a corporate agenda.

Prior to Elephant Group, Dr. Bamira was the CEO of Shiloh Insurance; the largest privately held Insurance Company in Israel. Dr. Bamira served as a consultant to Israel Discount Bank, both in the U.S. and in Israel. Dr. Bamira earned his Doctorate in Business Administration at Columbia University.

Michael Aronowitz

President of Saveology Home Services

Michael Aronowitz has served as both a vendor and marketer within the interactive marketing space. Before joining®, he was most recently at eBay, Inc. where he launched and then managed, a lead generation service for and eBay Motors, which was eBay's entry into the lead generation space. Previously Mike was at Monster Worldwide, while at Monster, Aronowitz spearheaded development of “cost- per-lead” acquisition, under which companies pay for online prospects only after the lead has filled out a survey or qualification card on the site.

Over his career he has worked at the DMA, the world’s largest interactive non-profit trade group, overseeing search, e-mail, multi-channel, wireless and iTV councils. Prior to that Michael founded Zmichaels Inc., a direct mail agency, and ran its unit, which provided turnkey e-tail and marketing offerings to the business-to-business-to-consumer community.

James Flynn

Senior Vice President - Strategic Alliances

Mr. Flynn spent 27 years in various roles with AT&T Inc. (NYSE: T) formerly named SBC Communications. During his extensive tenure in telecom, he worked in the Mergers and Acquisitions group located at the headquarters in San Antonio and served as Chief Operating Officer and President of SBC- Switzerland. Mr. Flynn held 2 positions at Cingular Wireless, (currently AT&T Mobility) as Vice President National Distribution in Atlanta and Vice President and General Manager of the Northeast Region in Philadelphia. Mr. Flynn was also Senior Vice President of Sales for Vonage (NYSE: VG) in 2007. Since 2007, Mr. Flynn has been President of Flynn Enterprises, a private telecommunications consulting firm.

As Senior Vice President - Strategic Alliances at, Mr. Flynn is responsible for all revenue producing relationships and new business ventures.

Russell Giniger

VP Sales

At, Mr. Giniger has spent the last 7 years with building and developing the Florida Call Center operation. Mr. Giniger is currently responsible for all Call Center Sales and Operations. This includes phone and chat teams selling MSO, Telco’s, Dish Network and ADT. In addition Mr. Giniger is responsible for increasing company revenue by developing new sales strategies and improving processes.

Rachel Tabari

Vice President of Saveology Deals

Rachel Tabari is responsible for driving channel strategies for the company's indirect marketing division, in turn increasing revenues by more than 40%. She led her team in the assessment, development and deployment of online/offline channel initiatives across the home services affiliate community. Ms. Tabari is known for delivering record-breaking revenue and profits in highly competitive markets. There is no one more qualified to head up the Saveology Deals team, with her passion, drive and refusal to take no for an answer.

Get to Know Rachel - Persistent and petite spitfire, ready to pounce on a moment's notice.

Barry Newman

Senior Vice President of Information and Technology

Barry Newman is an accomplished Information Technology professional, with over 18 years of experience optimizing IT performance, designing robust and scalable enterprises, and implementing cloud-based systems. Prior to joining©, Barry held various senior-level positions, including Director and Vice President of Information Technology for the Insurance and Marketing Services sectors. His responsibilities included managing call center operations and technologies, and developing a SaaS-based application for insurance processing. Barry also worked at as Director of eCommerce, and was responsible for building out an eCommerce enabling SOA platform for the company's multi-channel operations, including consumer facing, POS, and call center distribution channels.

Get to Know Barry - Savvy, entrepreneurial minded IT guy who doesn't feel the need to bombard you with geeky lingo in efforts to inflate his own ego.

Aisra Shervani

Senior Director of Strategic Marketing and Design

For eight years prior to her joining the Saveology Team, Aisra Shervani worked for EchoStar Satellite Corporation (NASDAQ: DISH), the fastest growing paid television service in the United States. She specialized in integrated marketing, focusing on areas of analysis and research, creative development, marketing, business development, and campaign development. At, she has magnificently built and led our innovative and creative marketing team in their offline and online internet initiatives, developed all the Saveology brands, spearheaded our Product Management and Quality Assurance teams, worked hand in hand with our online marketing team to develop concentrated strategies, and led the traditional marketing efforts from inception to completion for Saveology. Ms. Shervani's impeccable organizational and implementation skills allow her to manage's 100-plus eCommerce sites. She's now an essential part of the Saveology Deals team.

Get to Know Aisra- Tenacious and highly competitive, with an "I can do it all" outlook on life.

Daphne Fernandes

Director of Business Operations

Daphne joined in 2007, and began building the operations of a national "new mover" direct mail program that mailed over 1 million insert media packages per month to new movers across the country. In 2008, Daphne also took on the Director of Home Security position and was responsible for providing direction, processes, operations management, data management, backend analytics, installations, retention, compliance and budget development. Daphne came to us with over 12 years of Direct Marketing experience, having served as an Account Executive for various list agencies. Daphne's exceptional ability to multi-task, implement processes, and provide direction in operations management will be key in making Saveology Deals "operationally sound".

Get to Know Daphne - A no-nonsense, data hungry, "don't waste my time" type who always has her eyes on the numbers.

Corinne Formisano

Director of Merchant Relations

Corinne Formisano joined the team in 2006 and has proven herself to be a jack-of-all-trades. She has successfully developed a high-impact product and sales training curriculum, managed efective projects focusing on process development and improvement, helped build and strengthen significant relationships that directly impact the brand, and controlled national business development initiatives resulting in direct revenue increases. She also streamlines operational processes for's indirect marketing channel. Corinne is known in the industry as an exceptional communicator with strong negotiation and problem-solving skills and an aptitude for assessing client needs. She is equally effective in identifying strategic opportunities, developing focus, and providing tactical business solutions. Her overall knowledge of business on a macro level is precisely the reason why she has been chosen as a member of this team.

Get to Know Corinne - Bubbly girl next door who knows when to turn on the charm – and how to get her point across.